Comparing the Performance and Value of Benjamin Moore Paints to Other Brands: What You Need to Know

Matthew Rossman • October 5, 2025

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Choosing paint for your home or project can feel overwhelming. With countless options available, it’s crucial to identify the brands that offer the best quality and value. Benjamin Moore stands out as a premium choice known for its exceptional quality and variety. In this article, we will compare Benjamin Moore paints with other brands in terms of performance, value, and practicality.

Overview of Benjamin Moore Paints

Benjamin Moore has established itself as a reliable name in the paint industry for over a century. Renowned for its extensive selection of colors and high-quality formulations, this brand is committed to sustainability. Many homeowners choose Benjamin Moore paint due to its excellent reputation. But how does it actually perform compared to other brands?

Benjamin Moore offers a wide range of paints suitable for various applications, including interior, exterior, and specialty paints. One of their most popular lines, Regal Select, is favored for its remarkable coverage and washability, making it ideal for high-traffic areas.


Performance: Coverage and Finish

Performance is a crucial aspect to consider when choosing paint, particularly regarding coverage and finish quality. Benjamin Moore paints are celebrated for delivering exceptional coverage, often needing only two coats for full coverage, even with darker colors. For instance, a recent study showed that nearly 80% of Benjamin Moore paint users reported satisfaction with the number of coats needed for their project.

In comparison, many budget brands typically require three or more coats to achieve similar results. This can lead to increased labor costs and more time spent. Moreover, the finish from Benjamin Moore paints is often smoother and more durable, enhancing the overall look of any room. Homeowners frequently report a richer color that lasts, making their investment worthwhile.


Value: Long-Term Investment

When evaluating value, it’s important to consider more than just the initial price per gallon. Benjamin Moore paints may come with a higher upfront cost, often around 15-25% more than budget brands, but their durability and longevity often make them a smarter investment. For example, a homeowner using Benjamin Moore paint reported that they hadn't needed to repaint their living room for over five years, even in a high-traffic area.

On the other hand, budget paints, while initially cheaper, tend to require more frequent touch-ups or repainting due to fading, chipping, or peeling. This can lead to escalating costs over time, reinforcing the notion that Benjamin Moore paints offer better long-term value.


Eco-Friendliness and Safety

In an age where environmental considerations matter, the eco-friendliness of paint is increasingly relevant. Benjamin Moore proudly provides a range of low-VOC and zero-VOC options, which help create a healthier indoor environment. For instance, their Aura® line has received recognition for its low environmental impact and high performance.

Conversely, some budget brands may cut corners and use less safe chemicals, negatively affecting indoor air quality. If sustainability is a priority for you, choosing Benjamin Moore paints can offer peace of mind.


Color Selection and Customization

The right color can transform a space. Benjamin Moore excels in this area, boasting thousands of colors, including many shades in its Color Stories collection. Their color-matching technology makes it easy to replicate specific shades. For example, a homeowner once matched their existing furniture with a custom color, creating a cohesive look throughout their space.

While other brands provide color options, they often do not match Benjamin Moore's depth and customization possibilities. If you’re aiming for a specific look, the limitless choices at Benjamin Moore can enhance your home’s beauty significantly.


Application and Ease of Use

How easy the paint is to apply should also factor into your decision. Benjamin Moore paints are known for their smooth application. Many users have praised how well they flow, minimizing brush marks and roller textures. For instance, 90% of users on a DIY platform stated that they found Benjamin Moore paints easy to work with, enhancing their painting experience.

In contrast, lower-end brands may not deliver the same ease of use. Some users report challenges with spreading or adhesion, especially DIYers. Choosing a quality paint like Benjamin Moore can make the painting process more enjoyable and lead to better results.


Customer Support and Warranty

Benjamin Moore stands out for its customer support and warranty offerings. Many users appreciate the resources available for picking colors, understanding products, and receiving advice on application techniques. Their customer service team reportedly responds within 24 hours, aiding consumers in their decisions.

On the flip side, budget paint brands may provide limited customer support. Inadequate warranties and less responsive service can leave customers uncertain about their choices, especially if issues arise post-application.


Final Thoughts

While the initial cost of Benjamin Moore paints may be higher than other options, the benefits in terms of performance, durability, eco-friendliness, and support are substantial. When selecting paint, it’s crucial to look beyond just the price and consider the longer-term value of quality and longevity.

For anyone seeking beautiful, lasting results, investing in Benjamin Moore paints is a smart choice. By prioritizing quality, homeowners can enjoy a finished product that retains its appeal, requires less maintenance, and contributes to a healthier living space.

As you consider your options among various paint manufacturers, keep these factors in mind to make an informed decision that aligns with your needs and expectations. Whether you are a do-it-yourself enthusiast or planning to hire professionals, the right paint can significantly impact the satisfaction of your finished project.

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